Search Engine Attention with 7 Red Hot Tricks To Optimize Your Site

The whole concept of getting search engine attention comes down to search engine optimization which has become way more challenging than it was when the Internet began to gain traction. With the incredible and seemingly unending explosive growth that has occurred, search engine optimization, or SEO, is now a must. It has become an increasingly critical business strategy keeping ahead of competitors. Any real estate agent will tell you, “Location, Location, Location,” and that’s definitely true of search engine results,too. Your links need to be located near the top of page one of the search results, if you want good traffic to your site. 

Here are 7 helpful hints for getting search engine attention:

1. Make sure that your HTML is properly coded.

Even if you type by hand, run it through a free online checker or debugger. Search engines get their business by providing good websites to their searchers, so if a crawler thinks that your site is done in a rather amateur fashion, you are not going to get much search engine attention.

Image by Tumisu

2. Make sure that your site has Meta Tags

for search engines to help classify and identify your material and content with, but at the same time, make sure the Meta Tags are correct. The search engine will check your Meta Tags with your actual content and even links pointing to your site. If relevancy is not established, your search engine rank will not be either.

3. Link to sites that are similar to yours.

When possible, get them to link back. Guest blogging and comments are always good options to do this. As stated earlier, search engines want relevant results to provide their customers, and link analysis is key to this.

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4. Have a sitemap created.

A search engine crawler might only stumble across portions of your website but not all of it. Since it follows links, give it a sitemap that links to every page in your overall website for maximum indexing exposure.

5. Avoid using flash

Try to avoid using flash when building your website. Crawlers only sift through text, they can not see the flash or read images. Images should always have thorough descriptions in their alternate display text.

6. Have social media accounts for your website.

Set up pages on Facebook, Twitter and Youtube at a minimum. You should also consider Instagram, Tumblr, TikTok, and as many of the rising stars of social media that you can handle. Every time you update the site, post alerts on these profiles with backlinks to the new content. With luck, someone will Share these so you get even more links.

Also make sure that the best parts of your website display the social media buttons. If someone is at your website and can spread your content around to their friends, you get even more backlinks and respect from search engines.

7. Update your website with new content frequently.

Readers want new material, and so do search engines. They love websites that they know are routinely kept up to date by their authors as they do not want to point their customers to dead end websites sinking out of date with every passing day. If you want more search engine attention, update your website frequently.  The best way to do this for most is by using a blog on your site.

Search Engine Optimization a Must

Image by Gerd Altmann

Search engine optimization is a must if you want search engine attention.  In order to get traffic to and results from your website, you must have the attention of the search engines, especially Google, to get attention from more visitors.. It is most effectively accomplished by a seasoned professional, but if that is not in your budget, then the steps in this article can still help you get the job done.

If something is working really well for you and gaining you lots of search engine attention, please tell us about it in the comments below.  Don’t forget to include your link and thereby gain another of those all important backlinks!