7 Powerful Linking Ideas For Good Search Engine Positioning

If you want to maximize your search engine optimization efforts, then you need to know and accept just how vital linking is to your efforts. You also need to be mindful of the many ways in which you can make links work for you. The following seven simple points are full of linking ideas that you can use to make this process easier.

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1.  Keywords

Your search engine optimization efforts only work if you have selected keyword phrases to work on. They work best with a longtail keyword phrase that has little competition within its niche. If you really want to be the top dog on your block of the online community, then make sure that your links include your keyword phrase.  Of all the linking ideas we will talk about here, this one comes first!

2.  Link Quality

You also want links pointing to your page to be high quality ones. You can’t just get someone to put ten thousand links to your website all in one HTML file and call it good. Actually, this is a really bad linking idea that could get you penalized! Relevancy is something the search engines pay very close attention to. Content on both ends of the link must be relevant for the search engines to give it a good rank.

3. Use Color

Use a different color for your link text. Search engine spiders actually do notice this, and they assume that this means it is an important link that’s worth highlighting.  You can use any colors you like and change them easily in your html, or if you use WordPress or some other CMS (content management system), you can set the color of your links throughout your site in the Appearance section of your admin panel.

I also recommend you try bolding your links to make them pop a little more for your readers.

4. Site Navigation

Your website should be very easy to navigate. After all, your end goal is for human users who will bring ad revenue and possibly sales of products and services. When you make your website really easy for them to use, you make your website easy for the search engine spiders to navigate. An important component of your linking ideas is a sitemap. A good sitemap that provides links to all the pages on your domain is critical because it helps everyone.

5. Links from .edu Domains

Of all the linking ideas you might have come across, this might seem the most unusual, but don’t laugh: Whenever possible, get links pointing to your website from .edu domains. Black hat search engine optimization methods and commercial trickery are most likely from .com’s, but the search engines tend to trust the links and content from .edu domains. These links have the potential to be really powerful weapons in your links arsenal.  If you personally know anyone who can help you out with it, ask! At the very least, you might be able to join .edu forums and leave links in your signature file, or perhaps even comment on certain blogs hosted on .edu pages.

6. High PageRank Sites

Everywhere else you search on the Internet, your focus should be on trying to get sites that have high PageRank listings linking to you. Not all domain names are equal in the eyes of search engine spiders. Sites with well-known names that have been online for many years are considered heavyweights when it comes to link authority. PageRank numbers for such established sites do not change very much for old sites, even when they change hands.

7. Link to Others

As you implement these linking ideas as an important part of your own search engine optimization, don’t hesitate to link to other sites. Search engines can see when a website gets a lot of links but doesn’t link out to other sites. This looks unnatural to them and that can raise suspicion. It’s even possible to get a certain amount of search engine ranking from your outbound links, as long as your pages are relevant to where they’re pointing.

Conclusion

When you follow these linking ideas, you should have no trouble boosting your search engine optimization. Do research of your own keywords in Google and Bing often, and see where you stand. Enjoy the rise in rank that comes with the application of these ideas.

Are you already utilizing any of these linking ideas in your own SEO strategy? Please tell us about it in the comments! Make sure to leave us your link.