5 Top Search Engine Tricks For Business Sites to Stand Out

The 5 top search engine tricks are essential for business sites to stand out. Google is the most important of the search engines by a lot.  That means search engine tricks affecting your Google ranking are critical.  Today’s businesses must be aware these. We call these the top search engine tricks, but there really isn’t any trick to doing SEO work. These are really rules, not tricks, but they are some of the “secret tricks” the gurus try to sell.

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You can do a lot of things to increase the amount of targeted traffic to your business website. You should be using them all to get achieve the business success you want. You want your best prospects can find your site quickly and easily.  Your chance of selling your products and services to them is best. Read on to find out how you can do this.

Make use of Google’s Keyword Planner. If you want targeted traffic, there are two things you must do. First of all, you need to get your rank onto the first page of results for your keyword.  The closer to the top, the better. Secondly, your keywords need to be optimized to ensure that people are actually using them to search. Google’s Keyword Planner lets you know what people have recently been searching for.

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1. Use Keywords

Your homepage name should incorporate a keyword, where possible. Even more important, the title should include the three most popular keywords. It’s a fact that the search engines are going to look at all the text on your page, but they give preferential treatment when there are titles and meta tags that actually match content.

Top search engine tricks do not include spamming the search engines! Do not overuse your keywords in your content. This is called keyword stuffing, aka, spam. The search engines correctly see it as an artificial attempt to generate traffic by abusing the search engines. Keyword density should be to be about 2-4 percent of your text. If you go about that, it will be seen as trying to manipulate the system, even if the higher percentage is accidental.

2. Work to Gain Quality Backlinks

Backlinks are super important for you to gain a good search engine ranking. The more quality links you have pointing to your website from elsewhere on the Internet, the better. That means that if you have any influence over those links, try to ensure that certain factors to work in your favor. It’s really important they are relevant links.

Very high up in the top search engine tricks are these quality backlinks. The links that point to your site need to be relevant to the content on your website they are pointing to. Also important is that they are recent links. Search engines are always reviewing the timestamps of links.  They want fresh content!  Content that isn’t updated regularly is considered stale and starts scrolling lower and lower on the search engines.

3. Build with Social Media

Remember that social media marketing is another absolute must when considering the top search engine tricks. Your website should have accounts on multiple platforms. The top choices these days are Facebook, Twitter and Pinterest.  Tumblr and LinkedIn are also more important than ever.  Whenever you run a special, sale, discount, coupons, new blog entry or just a fun quote or content, post about it on your social media accounts. These serve a dual purpose.  They create good fresh and relevant backlinks, plus they alert prospective readers and clientele.

4. Avoid Black Hat SEO!

Know what are now considered Black Hat search engine optimization tricks are and stay far, far away from them. Search engines instantly recognize them and make regular changes to their algorithms to punish anyone using them.  Those sites could be completely de-indexed.

5. Update!

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Keep up with the evolution of the Internet. Of all the top search engine tricks, this one might be the most important. You want to be ready and prepared for the next big search engine or social media platform to launch. Google and Facebook aren’t going to disappear anytime soon, but are you optimized for Bing and Yahoo? Are you prepared for a popular platform to just disappear, like Tout.com?  They might not be number one, but they still get a lot of traffic.   You need to be part of them.

Putting these 5 top search engine tricks into place is not just a good idea.  It’s essential if you really want to make the your business stand out online. Put these ideas into play to gain success, yourself.

Are you using any of these SEO tricks? What works best for you? Please tell us in the comment section. Be sure to leave us your link!